Client:
Delong
Category:
Website Development
Year:
2026
Project Overview
Delong sells premium acrylic and metallic interior panels sourced from leading Chinese manufacturers. The brand needed a platform that could function as both a corporate trust-builder and a fully browsable product catalog — without either side undermining the other.
Approach
I conducted a full UX/UI audit across the homepage, catalog, and product pages, identifying critical gaps in trust signaling, visual hierarchy, and catalog usability. From there, I built a complete typography system (DM Sans + DM Mono) engineered for two jobs at once: elegant enough for brand storytelling, precise enough for technical specs and product codes. Every recommendation was scoped by breakpoint and delivered as developer-ready values for direct Framer implementation.
Final Results
A structured design system covering 11 typographic styles across 3 breakpoints, a redefined catalog UX with real product taxonomy and spec accordions, and a corporate trust framework — repositioning Delong from a template-based storefront into a credible, premium B2B materials brand.